Advertising and marketing has always been a difficult game, but never more so than now. With the UK’s consumers having to tighten their belts it’s up to us to give them a reason why they should spend their hard-earned cash with your business.
For us at Capital Media, it’s never been about how many awards we can win for our creative work. Sure, we’ve got an award or two – but it’s about what drives response, what clients will engage with – and how we can develop your brand in to a successful one – not about our egos.
We have an eclectic mix of people and an even more eclectic offering. Whether it’s producing an ad campaign for a new product or service, designing and printing corporate literature or creating a fun, engaging brand character – we do it all with passion and professionalism.
Our publishing division has turned us in to one of the most successful marketing and advertising firms in the hospitality and leisure sectors, particularly focusing on marketing for pubs and restaurants. Capital was the first outside publishing company to work jointly with the Campaign for Real Ale to produce a regional real ale guide, and we now work with CAMRA branches across the UK to promote real ale and real pubs.
Whether you’re looking to create a brand, revive a brand or just inject new life in to a brand – we’ve built our reputation on being creative, dynamic, flexible and excellent value for money.
We’ve got people in-house that understand advertising isn’t just about looking nice. It’s about making sure we’re always thinking of the techniques that are going to make sure one person comes to you over your competitor. What is that USP? What is your audience? We’ll establish all these for you – and then make sure we deliver a beautiful advertising campaign to match.
In 2012, we were awarded the coveted independent Recommended Agency status by the Recommended Agency Register (RAR) and were highly rated by our current clients in all areas of our business. This recognition gives any future clients of ours complete peace of mind when working with us for the first time.
Everything we do here ensures we produce a quality output. At Capital we believe that agencies don’t have to be big and impersonal. We’ve created ours on the basis of personal service, dedication to our clients and a close working relationship. We strongly believe in developing as a partnership, where our business will grow with yours.
We’ve often used the phrase the Capital effect, because that’s what it is.